In this article we’d like to discuss 4 marketing tools you can use for your small business. Each of the tools we’ve listed below have come from recommendations from small business owners we’ve spoken to. We’ve linked each tool to the article source.
The first tool you can use to market your small business is ActiveCampaign*. ActiveCampaign is an email marketing tool which allows you to send content to your audience. Johnny Beirne says people don’t buy when you’re ready to sell. By having people on your email list you can be there when they are ready to make a purchase.
Email marketing also gives people a chance to get to know you better and your level of expertise. This will help your audience build trust which may lead to an increase in sales.
You can also update your audience when new products become available. The people on your email list are more likely to buy from you and are far cheaper to market to than social media paid ads.
ActiveCampaign allows you to create automations which can deliver custom content depending on how your audience interacts with your content. There is a learning curve but if you don’t have the time you can always hire someone on fiverr*
Recommended by: Johnny Beirne, Shivani Chheda & Claudio Sponchioni
Linked – Referral Groups
Referral groups are a great way to promote your business at a low cost. They involve partnering with other businesses who have the same target market who you are not in competition with. For example, we spoke to Sean Kennedy of SMK Marketing who provides digital marketing services to small businesses. Sean has no interest in doing web development but his clients ask him for his help with their website. Sean then refers them to a business who he has partnered with. The same business then refers clients to Sean.
If you would like to build your referral group you can find people through business groups on Linkedin and Facebook.
Facebook – Business Groups
Business Groups are free and are a great way to promote your business particularly if you sell to small businesses. Groups sometimes let you promote your service. If not, you can still network with members and share useful content you’ve created. This will hopefully also help you to grow your email list.
You can find business groups on both Linkedin and Facebook.
Bark* is like Amazon for local services. People post requests for services and you pay to submit a proposal. If you are supplying services to both consumers and businesses Bark can help you find customers.
We were recommended Bark by Sean Kennedy who spent €300 on credits to submit proposals and generated €3,000 in revenue.